Beauty & Self-improvement case studies

2 shown

• GlowUpBeauty & Self-improvement

  From ~10 Failed Apps to GlowUp — How a 24-Year-Old Solo Canadian Builder Used $0 in TikTok Ad Spend to Reach $800K in a Year and $1.2M ARR

  GlowUp is a makeup app: upload a look you love, AI applies it to your own face and suggests the products to recreate it. After ~10 flops, Louis-David Paul-Hus launched it with $0 ad spend via TikTok and reached $800K in a year and $1.2M ARR.

  Monthly (est.)

  $100k/mo

  12 months
  TikTokShort-form videoInfluencer marketingInstagram
• FaceKitBeauty & Self-improvement

  FaceKit, the face-rating app built by a 19-year-old — how ‘40 AI-generated influencers’ drove 100M views a month and $100k in 2 months with zero ad spend

  A ‘scan your face and score it’ looksmaxing app built by 19-year-old Rafael Kramer: an iPhone TrueDepth 3D face scan quantifies symmetry and golden ratios. The growth engine isn’t human — it’s ‘40 AI-influencer accounts generated with Nano Banana.’ A few clippers mass-post them on TikTok, and 100M+ monthly views drove $100k in cumulative sales in two months with zero ad spend.

  Monthly (est.)

  $50k/mo

  2 months
  TikTokShort-form videoInfluencer marketingTrend-jacking