Beauty & Self-improvement case studies
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2 case studies tagged “Beauty & Self-improvement”. Median MRR is $75k, topped by GlowUp at $100k.
- Beauty & Self-improvementGlowUp
From ~10 Failed Apps to GlowUp — How a 24-Year-Old Solo Canadian Builder Used $0 in TikTok Ad Spend to Reach $800K in a Year and $1.2M ARR
GlowUp is a makeup app: upload a look you love, AI applies it to your own face and suggests the products to recreate it. After ~10 flops, Louis-David Paul-Hus launched it with $0 ad spend via TikTok and reached $800K in a year and $1.2M ARR.
12 monthsMonthly (est.)$100k/moTikTokShort-form videoInfluencer marketingInstagram - Beauty & Self-improvementFaceKit
FaceKit, the face-rating app built by a 19-year-old — how ‘40 AI-generated influencers’ drove 100M views a month and $100k in 2 months with zero ad spend
A ‘scan your face and score it’ looksmaxing app built by 19-year-old Rafael Kramer: an iPhone TrueDepth 3D face scan quantifies symmetry and golden ratios. The growth engine isn’t human — it’s ‘40 AI-influencer accounts generated with Nano Banana.’ A few clippers mass-post them on TikTok, and 100M+ monthly views drove $100k in cumulative sales in two months with zero ad spend.
2 monthsMonthly (est.)$50k/moTikTokShort-form videoInfluencer marketingTrend-jacking
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