Onboarding optimization case studies

3 shown

• Cal AIHealth & Fitness

  Built in High School at 17 — How Cal AI’s “Just Snap Your Food” Calorie Tracker Hit ~$50M ARR in 18 Months and Sold to MyFitnessPal

  A photo calorie tracker built by Zach Yadegari and a teenage founding team: snap your meal and AI estimates the calories. Bootstrapped to ~$50M ARR and 15M downloads in 18 months, it was acquired by MyFitnessPal in 2025.

  Monthly (est.)

  $4.2M/mo

  18 months
  TikTokShort-form videoInfluencer marketingInstagram
• CoconoteLearning

  “Never Take Notes Again” — How Coconote Hit $6.7M ARR in 18 Months With Almost No Ad Spend

  Two ex-Loom builders made an AI note app for students. With zero funding and almost no ads, it reached ~$6.7M ARR at ~50% margin in 18 months and was acquired by Quizlet.

  Monthly (est.)

  $558k/mo

  18 months
  YouTubeSEOShort-form videoOnboarding optimization
• Pep AIHealth & Fitness

  A No-Code Student Built a Peptide Tracker in 2 Weeks and Hit $125K in 80 Days

  A 22-year-old business major spotted the exploding ‘peptides’ niche on TikTok, vibe-coded an app in two weeks, lit it up with influencer marketing, and hit $125K total in 80 days.

  Monthly (est.)

  $60k/mo

  3 months
  TikTokInfluencer marketingDM outreachTrend-jacking