Onboarding optimization case studies
4 shown
4 case studies tagged “Onboarding optimization”. Median MRR is $309k, topped by Cal AI at $4.2M.
- Health & FitnessCal AI
Built in High School at 17 — How Cal AI’s “Just Snap Your Food” Calorie Tracker Hit ~$50M ARR in 18 Months and Sold to MyFitnessPal
A photo calorie tracker built by Zach Yadegari and a teenage founding team: snap your meal and AI estimates the calories. Bootstrapped to ~$50M ARR and 15M downloads in 18 months, it was acquired by MyFitnessPal in 2025.
18 monthsMonthly (est.)$4.2M/moTikTokShort-form videoInfluencer marketingInstagram - LearningCoconote
“Never Take Notes Again” — How Coconote Hit $6.7M ARR in 18 Months With Almost No Ad Spend
Two ex-Loom builders made an AI note app for students. With zero funding and almost no ads, it reached ~$6.7M ARR at ~50% margin in 18 months and was acquired by Quizlet.
18 monthsMonthly (est.)$558k/moYouTubeSEOShort-form videoInfluencer marketing - Health & FitnessPep AI
A No-Code Student Built a Peptide Tracker in 2 Weeks and Hit $125K in 80 Days
A 22-year-old business major spotted the exploding ‘peptides’ niche on TikTok, vibe-coded an app in two weeks, lit it up with influencer marketing, and hit $125K total in 80 days.
3 monthsMonthly (est.)$60k/moTikTokInfluencer marketingDM outreachReddit - OtherMomego
Born at a Rainy Bus Stop — How a Self-Taught Scottish Designer Grew Momego to 5.2M Installs and $30K/Month on Localized ASO Alone
A public-transit tracker built solo by ex-graphic-designer John McEvoy: real-time bus/train locations and arrival times. Without paid virality, he used per-city ‘localized ASO’ (keyword localization) to spread across 160 cities — reaching 5.2M installs, 400K DAU and $30K MRR, all as a one-person shop.
Monthly (est.)$30k/moSEOOnboarding optimizationPaywall optimization