Health & Fitness case studies
9 shown
9 case studies tagged “Health & Fitness”. Median MRR is $40k, topped by Cal AI at $4.2M.
- Health & FitnessCal AI
Built in High School at 17 — How Cal AI’s “Just Snap Your Food” Calorie Tracker Hit ~$50M ARR in 18 Months and Sold to MyFitnessPal
A photo calorie tracker built by Zach Yadegari and a teenage founding team: snap your meal and AI estimates the calories. Bootstrapped to ~$50M ARR and 15M downloads in 18 months, it was acquired by MyFitnessPal in 2025.
18 monthsMonthly (est.)$4.2M/moTikTokShort-form videoInfluencer marketingInstagram - Health & FitnessStella
Audience First, Product Second — How a 4.5M-Follower Creator Used AI (Without Writing a Line of Code) to Take Manifesting App Stella to ~$300K MRR in About Two Months
Immigrant creator Sarah Perl (@hothighpriestess) built Stella with AI (Claude Code / Cursor) despite not being able to code, on top of the 4.5M-follower manifesting audience she’d spent years building. It hit ~$275K–$300K MRR and 12,000 paying subscribers in about two months — a textbook ‘distribution-first’ case.
2 monthsMonthly (est.)$275k/moTikTokInstagramShort-form videoInfluencer marketing - Health & FitnessQUITTR
Built by Three Teens in ~10 Days — How QUITTR, a “Quit Porn” Digital-Wellness App, Hit $250K MRR in 4 Months With Zero Outside Funding
A digital-wellness app that helps people quit pornography, built by three teens led by Alex Slater (19). Shipped in ~10 days with SwiftUI + Firebase + Superwall, it went from $37K in month one to $250K MRR in four months — bootstrapped, and grown via Reddit, TikTok, and meme ads.
4 monthsMonthly (est.)$250k/moInfluencer marketingTikTokMeme-drivenX (Twitter) - Health & FitnessPep AI
A No-Code Student Built a Peptide Tracker in 2 Weeks and Hit $125K in 80 Days
A 22-year-old business major spotted the exploding ‘peptides’ niche on TikTok, vibe-coded an app in two weeks, lit it up with influencer marketing, and hit $125K total in 80 days.
3 monthsMonthly (est.)$60k/moTikTokInfluencer marketingDM outreachReddit - Health & FitnessPPuff Count
Two Exits Without Writing a Line of Code — How Non-Engineer Steven Cravotta Grew Quit-Vaping App “Puff Count” to $40K MRR and Sold It
Steven Cravotta doesn’t write code (and doesn’t vibe-code with AI either) — he fully outsources development and bets on the idea that ‘95% of an app’s success is marketing.’ He grew quit-vaping app Puff Count to $40K+ MRR with hundreds of organic TikToks and sold it to a large app studio in 2024 — his second exit after Wordle!.
Monthly (est.)$40k/moTikTokShort-form videoPaywall optimization - Health & FitnessPushscroll
Validated With a Fake Demo Before Writing Code — How Pushscroll’s ‘Do Push-ups to Unlock Social Media’ App Hit $30K/Month and 300K Downloads in 4 Months
A ‘replace doomscrolling with fitness’ app by Mario Ortiz Manero and Alejandro Sanchez: before you can open social media you must do a short workout (one push-up = one minute). The pair validated demand by posting a fake demo of an app that didn’t exist yet, then built it — reaching $30K/month and ~300K downloads in about four months on organic short-form alone.
4 monthsMonthly (est.)$30k/moTikTokShort-form videoInstagramYouTube - Health & FitnessWWrestle AI
A Non-Coder, 18 — How Wrestle AI Turned a No-Code Build Into $131,863 in Six Months
Non-coder George Lampropoulos, 18, used the no-code AI builder Rork to create an AI wrestling-form-analysis coaching app drawn from his own wrestling background. It brought in $131,863 in cumulative revenue over its first ~6 months.
6 monthsMonthly (est.)$22k/moInfluencer marketingX (Twitter) - Health & Fitness3AK
Zero Code, Two Track Athletes — How 3AK Was Built in Rork Without Writing a Line, Turning a 150K Following into $10K in Month One and ~$17K MRR (RevenueCat-Verified) in Two Months
3AK is a track & field training app that active D1 athletes Braylin Byrd and Christian Rac built with the no-code tool Rork. Starting from their own 150K following and zero ad spend, it hit $10K in month one and ~$17K MRR (RevenueCat-verified) within about two months.
2 monthsMonthly (est.)$17k/moInstagramTikTokShort-form videoInfluencer marketing - Health & FitnessFloga
Floga: Built a 5-Year Audience With Physical Yoga Decks, Then Sold the App *Before* Building It — a Lifetime Pre-Sale That Did $120K in 24 Hours Outside the App Stores
Umberto Mezzadra spent five years building a community of yoga teachers and practitioners with hand-illustrated physical decks (PlayPauseBe), then used that trust to pre-sell his yoga app Floga *before* building it. In May 2025 a lifetime deal did $120K+ in 24 hours entirely outside the app stores, keeping every dollar. Today it runs at ~4,000 users and ~$10K/month.
Monthly (est.)$10k/moInstagramYouTubeWord of mouth